/Boucheron is poised to open its first flagship boutique in China, in Shanghai's Xintiandi district, following its iconic addresses at 26 Place Vendôme in Paris and in Ginza, Tokyo. This third flagship worldwide marks a major step in the maison's international expansion and forms part of the growth strategy in Asia led by Hélène Poulit-Duquesne, Boucheron's CEO since 2015./
Boucheron寶詩龍中國首家旗艦店於上海新天地揭幕。2025年11月，獨具品味的法國高級珠寶世家Boucheron寶詩龍在充滿歷史底蘊的上海新天地揭幕中國首家旗艦店。繼地標性的巴黎芳登廣場26號與東京銀座之後，這家全球第三家旗艦店的落成，標誌著寶詩龍全球市場版圖的拓展邁入新階段。此次新店開幕亦是世家在亞洲發展戰略中的重要里程碑，該策略自2015年起由寶詩龍全球執行總裁Hélène Poulit-Duquesne女士主導推進。/
蘊含東方美學的靜謐之境
藝術家林嘉裕的作品令中式庭園的意境得以延續，她打造了一個通體由翠竹製成的雕塑式展櫃，其鮮豔的綠色漸層效果極具視覺衝擊力。這項創新設計亦與主入口的秸稈鑲嵌工藝遙相呼應。
The fusion of French and Chinese influences is unified by a palette blending green – Boucheron's signature color – and red, a lucky color in China. Hong Kong artist Inkgo Lam Ka Yu favours bamboo, a material also used for this display case which welcomes visitors using the secondary entrance.／
Photos credit to Boucheron
Boucheron寶詩龍中國首家旗艦店於上海新天地揭幕。2025年11月，獨具品味的法國高級珠寶世家Boucheron寶詩龍在充滿歷史底蘊的上海新天地揭幕中國首家旗艦店。繼地標性的巴黎芳登廣場26號與東京銀座之後，這家全球第三家旗艦店的落成，標誌著寶詩龍全球市場版圖的拓展邁入新階段。此次新店開幕亦是世家在亞洲發展戰略中的重要里程碑，該策略自2015年起由寶詩龍全球執行總裁Hélène Poulit-Duquesne女士主導推進。/
蘊含東方美學的靜謐之境
藝術家林嘉裕的作品令中式庭園的意境得以延續，她打造了一個通體由翠竹製成的雕塑式展櫃，其鮮豔的綠色漸層效果極具視覺衝擊力。這項創新設計亦與主入口的秸稈鑲嵌工藝遙相呼應。
The fusion of French and Chinese influences is unified by a palette blending green – Boucheron's signature color – and red, a lucky color in China. Hong Kong artist Inkgo Lam Ka Yu favours bamboo, a material also used for this display case which welcomes visitors using the secondary entrance.／
Photos credit to Boucheron
Commercial Collaboration: Elements (Chinese New Year 2024)
A Dragon’s Blessings
(Below statement copy from Elements official website)
Let’s welcome the Year of the Dragon! To bestow a dragon’s blessings on you, an 8-metre Golden Dragon has come to ELEMENTS!
Explore the mysteries within the dragon’s body by traversing the exquisite Golden Dragon tunnel, where you can admire the craftsmanship of this woven bamboo artwork from the inside out. The unique Tengyun pattern and the blossoming flowers symbolise good fortune, prosperity, and progress in the coming year. Designed by Hong Kong bamboo artist Inkgo Lam, who first learned how to make bamboo steamers from Master Lui Ming, the magnificent Golden Dragon at ELEMENTS is made entirely of bamboo to celebrate local craftsmanship.
During the traditional Lunar New Year festival, don’t miss your chance to admire this inspirational reinterpretation of Hong Kong’s traditional bamboo craftsmanship in a remarkable new work of art.
Date: 24 January - 25 February 2024
Time: 10am - 10pm
Location: 1/F, Metal Zone
騰龍高升
金龍獻瑞，騰龍高升，高達8米的金龍降臨ELEMENTS圓方！走進龍身探秘，穿越雅致的金龍隧道，從內以外欣賞這個嵌入竹編技藝的裝置藝術，當中別樹一幟的騰雲圖案，還有沿途的繁花似錦，均象徵著來年如意吉祥，豐盛進步。由師承香港末代竹蒸籠師傅呂明先生的竹藝家林嘉裕設計的金龍通體為竹，體現本土工藝文化。
在農曆新年這個傳統的節日，正好細味以藝術重新演繹的香港傳統竹藝。
日期: 2024年1月24日至2月25日
時間: 上午10時至晚上10時
地點: 金區一樓
A Dragon’s Blessings
(Below statement copy from Elements official website)
Let’s welcome the Year of the Dragon! To bestow a dragon’s blessings on you, an 8-metre Golden Dragon has come to ELEMENTS!
Explore the mysteries within the dragon’s body by traversing the exquisite Golden Dragon tunnel, where you can admire the craftsmanship of this woven bamboo artwork from the inside out. The unique Tengyun pattern and the blossoming flowers symbolise good fortune, prosperity, and progress in the coming year. Designed by Hong Kong bamboo artist Inkgo Lam, who first learned how to make bamboo steamers from Master Lui Ming, the magnificent Golden Dragon at ELEMENTS is made entirely of bamboo to celebrate local craftsmanship.
During the traditional Lunar New Year festival, don’t miss your chance to admire this inspirational reinterpretation of Hong Kong’s traditional bamboo craftsmanship in a remarkable new work of art.
Date: 24 January - 25 February 2024
Time: 10am - 10pm
Location: 1/F, Metal Zone
騰龍高升
金龍獻瑞，騰龍高升，高達8米的金龍降臨ELEMENTS圓方！走進龍身探秘，穿越雅致的金龍隧道，從內以外欣賞這個嵌入竹編技藝的裝置藝術，當中別樹一幟的騰雲圖案，還有沿途的繁花似錦，均象徵著來年如意吉祥，豐盛進步。由師承香港末代竹蒸籠師傅呂明先生的竹藝家林嘉裕設計的金龍通體為竹，體現本土工藝文化。
在農曆新年這個傳統的節日，正好細味以藝術重新演繹的香港傳統竹藝。
日期: 2024年1月24日至2月25日
時間: 上午10時至晚上10時
地點: 金區一樓